Interval, and why retail doesn’t understand community

We recently took part in an online discussion with Aidan from Interval which was kindly organised and curated by Jack Stratten from Insider Trends. Jack has been a great advocate for our work and we have had some fascinating conversations with him over the last few years. He posts some really interesting things on his Substack and also his LinkedIn page - both are well worth following. We also love doing tours, or a ‘retail safari”, around retail stores in London and reviewing what works, doesn’t work, and everything else in between.

He summarises our discussion beautifully in a recent Substack post; Interval, and why retail doesn’t understand community. We used a quote from this article in a recent presentation we gave at a running conference recently (more on that in a bit) and it really does resonate with us.

One of my biggest takeaways is that most brands and retailers don’t understand community. Rather than facilitating it, they want to control and own it and end up throttling the very thing that attracted them to an area.

You can watch the full video discussion online at the Substack page or also on Youtube below. Interval was also recently awarded a Highly Commended Prize in the Creative Retail Awards.

We hope you enjoy the ideas discussed in the video. If you would like to discuss this further please get in touch, or join us on a retail safari! We will shortly add the transcript below if you would prefer to read rather than watch.